How Our Data Helps
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How our data helps
How Archetype Data Helps
Archetype Data, offers a comprehensive data solution, providing Business, Consumer, and connected “Linq360” data to support multiple workflows, sales and marketing efforts, and data science applications.
Business Resolution
Archetype Data comprehensive and proprietary data sets help our customers to find, identify, and classify businesses accurately. This supports customers’ automated workflows that are derailed when a business identity can’t be confirmed or classified.
Analytics/Modeling
Archetype Data presents a comprehensive dataset featuring more than 300 consumer data attributes, encompassing demographics, home and auto specifics, behavioral and intent data, along with purchase history. Furthermore, our business data incorporates firmographics, detailed classification codes, employee counts, revenue range, and business contacts. What distinguishes Archetype Data is its distinctive link of these two databases at the executive/business owner level. Customers leverage Archetype Data's data to facilitate the development of acquisition and retention models, streamline automated workflows (including underwriting and claims), and create data-driven products.
Digital Marketing
Archetype Data enables clients to optimize their campaigns across digital, social, and TV channels by leveraging its proprietary and highly targeted digital audiences. With over 700 custom digital audiences—including consumer, business, new business, and Linq segments—Archetype Data delivers efficiency and effectiveness for every campaign.